It's one of those questions that seems to invariably come up at conservation meetings: how do we get Chinese consumers to not buy ivory?
My colleague Hazel Wong recently led an effort to poll potential consumers on what messages would dissuade them. This is probably not a surprise, but moralizing and demonizing don't work. And yet that is what many conservationists still do. Hazel has been a leader in conservation messaging and I think this research could help create better outreach campaigns. As she says, "We can't just wag our finger at China and expect things to change."