We though that we were good enough to take on the best. You know them, the fabulous lodges in South Africa, Tanzania, Namibia and Botswana. It is tough for Ethiopia to compete with these fabulous destinations.
So we have been delighted this year to come second in the World Travel Market Awards in the Cape, and runner up in Skal International in Malaga. We were a finalist in the We are Africa awards last week. We did not win but we were delighted to even be competing.
However any country that wants to be declared "Best Tourist Destination" doesn't have to wait very long. There is a place in Romania who will declare that for you - presumably for a small fee. http://ectt.webs.com/ You can tell when things are dodgy - check out the exaggerations and the spelling mistakes : "European Council on Tourism and Trade (ECTT) is the greatest European and regional tourism organization representing a market of 800 millions costumers from all around Europe with members and delegations in 27 countries."
Then there are British Newspapers who will declare you a top safari lodge. Well actually a Russian owned newspaper now. http://www.independent.co.uk/author/aoife-oriordain
So how can we keep our industry 'clean' so that the safari customer gets what he sees advertised? Are the real international tourism awards being overshadowed by advertisers and fakes? We don't mind coming second to better lodges in other countries. But we don't want our country to be portrayed as something it is not. It has plenty going for it without fake promotions.