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Game Warden

Kenya Tourism Board releases Sh140 million for tourism campaigns

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Reports www.standardmedia.co.ke

Speaking at the 2015 International Tourism Bourse (ITB), in Berlin Germany, KTB Managing Director Muriithi Ndegwa said the campaigns will kick off from next month. The media campaigns will showcase diversity of the destination in tourism product offerings mostly in key source markets in Europe, America, Asia, Africa, and the rest of the potential markets to Kenya.


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They are a bit slow aren't they? Better late than never I suppose.

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~ @@Game Warden

 

Given the nearly empty lodges, the unfilled aircraft seats, the lack of tourist vehicles in parks, this initiative is welcome.

The families affected by declining income when breadwinners see vanishing paychecks is a grave problem.

I hope that the campaign will ultimately bear fruit in terms of rising safari tourist arrivals.

Tom K.

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