Every year many people gather to fundraise for and celebrate World Rhino Day, World Tiger Day, International Polar Bear Day and more recently World Elephant Day. These annual markings draw attention to those species in jeopardy and help raise conservation awareness. Despite being the most iconic animal in the world, and suffering population estimates lower than those of the rhino, the elephant and the polar bear, there is no such recognition for the lion...
The lion is an enduring symbol worldwide and has captivated our hearts throughout the millennia, but despite this fascination with the King of Beasts we appear to have complete disregard for their preservation.
Knowledge of the lion's plight is few and far between, and many quite simply have never heard of the Asiatic sub species!
Having been crowned the King of the Jungle the species is now dying a silent extinction. Their resonance throughout a plethora a cultures and ability to conjure up images of power, strength, prowess, nobility and divinity means many people find it hard to believe the lion is dying out. Does anyone ever connate the words 'vulnerable and 'endangered' when envisioning a lion?
The global media are finally beginning to catch the dying lion's scent and reports are begin to circulate regarding their habitat loss, persecution and dramatic population declines. But it is coming too little too late.
World Lion Day will be the first annual campaign to celebrate the lion's importance to us all culturally, symbolically, economically and ecologically. The theme is the global heritage of the lion and it is hoped that on the day itself, 10th august, nations will unite in their shared heritage of the species.
As an independent campaign the day will act as a large awareness platform for the two species of lions and all those individuals and NGOs working to conserve them.
A website has been recently launched alongside social media sites. What is needed now is more promotion/support from others and interest from other donor dependents who wish for WLD to support them by encouraging the general public to fundraise for them.
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